Projects
Peruse through the galleries to explore project highlights.
Alternatively, view all my projects in PDF format
Retail Design
Over 200+ store openings and rebrands across retail, apparel, footwear, and CPG industries, crafting impactful experiences from concept to visual merchandising. I've managed everything from start-ups to multi-million dollar rebrands, orchestrating go-to-market strategies for 100+ national locations and global brand visual programming.
Visual Merchandising
I specialize in creating visually impactful brand experiences that engage consumers in retail environments and shop-in-shop settings. My passion lies in bringing display and fixture design ideas to life, enhancing brand recognition on the shelf.
Events and Tradeshows
I have experience managing and creating memorable experiential brand moments for consumers from conception through execution. I thrive off finding ways to turn a positive ROI through consumer opt-ins, coupon redemptions, earned media and UGC.